NEVER STOP LIVING KINDNESS by PoliMi @Appartamento LAGO
Opening during Fuorisalone:
10 am-10 pm
“Never Stop Living Kindness” is the result of the collaboration between LAGO and the Politecninco di Milano, starting from a deep and appartently “out of fashion” theme: Kindness. This theme, complex in its simplicity, multiform, hard to define and contemporary than ever, is the hint for a spiritual interdisciplinary reflection from the students and teachers od the School of Design. The results are revealed though kind, almost performative gestures, made to involve the public with multimedial installations, convivial rituals and interactive products staged in the two locations of Appartamento LAGO.
Begun as an artisan business, LAGO has carved out a precise identity for itself over time, becoming an innovative brand in the world of Italian design. Since 2006, under the leadership of Daniele Lago the company has become one of the most compelling revelations in recent years. Its expanded vision of design as a discipline that produces not just products but also meaning, capable of innovating the entire production chain, has won LAGO success as an innovative company that proposes new visions and new models for living and living space. More than products, the company designs alphabets and invites the customer to use them, creating participatory design, from the bottom up, enriched by energies coming from the end user. Inspired by the philosophy LAGO INTERIOR LIFE, converged in a 11-point manifesto, LAGO intends design as a tool for social transformation and creates spaces that resonate with those that inhabit them. A concrete proof of this the creation of a network of people and places, the LAGO INTERIOR LIFE NETWORK, which includes places like shops and residences, offices and museums, restaurants and hotels, designed to improve the experience of the people who use them and to stimulate new relationships and business opportunities. All of this places are connected one another thanks to a powerful digital communication engine of the company which counts on one million fans on Facebook.