Brera Design District is a project of Studiolabo.Visit main website
EN IT       LANGUAGE:  

EVENT DETAILS

CIELO SHOWROOM

The first “Ceramic Laboratory” in the heart of Brera

4
5
6
7
8
9

Opening during Fuorisalone:

dalle 10 alle 19

The CIELO Showroom is located at Via Pontaccio no. 6 in Milan, in the center of Brera. It is the first single-brand showroom of CIELO, a company whose constant pursuit of stylishness and an innovative approach in the choice of forms and materials, has given rise to exclusive collections of sanitary wares, washbasins, shower trays,  bath tubs and urinals that have revolutionized the concept of bathroom ceramics.

A real “Ceramics Laboratory,” the CIELO SHOWROOM sets itself in a refined, design ambience, the stage for new trends in bathroom furnishings, where thecompany offers its visitors exclusiveness of shapes, dimensions, thicknesses, surfaces and colours that have made the brand’s collections unique in the market.

 

The dynamic location’s installation is in continual development and constant renewal, where visitors can have a first-hand view of the quality of CIELO’s collections. The new installation design, created by Andrea Parisio and Giuseppe Pezzano, CIELO’s Art Director, drew inspiration from the theme of color and material. The layout was studied in minimum details to highlight at best the products displayed, within a facility where the undisputed protagonist is ceramics. This material, molded by the skillful hands of CIELO’s craftsmen, comes alive in unique items for its design, beauty and quality. The showroom encloses “bathroom areas” furnished with the latest items of the Company. Here the collections, Le Giare, Catini, Narciso and Arcadia, are enhanced by the decorations of the walls that repeat the nuances of the exclusive range of “Terre di CIELO” finishings, in a smart play of colours that recall and contrast with one another.

 

The CIELO SHOWROOM is not just a display point, but an experiential path that gathers the Company’s bests. It is a cozy place where consumers, project artists and interior designers can find inspiration for their projects. One of the strengths of the brand, in fact, is represented by the capacity to offer the total customization of the product. Within the production process, we find a highly specialized line where people control, refinish and wherever requested, decorate each single piece by hand. The careful and meticulous workmanship allows the Company to respond to the challenges posed by the most ambitious project contracts as testified to by the highly prestigious supplies CIELO markets worldwide.

 

The showroom exudes the artisanal spirit of the “Made in Italy” trademark. At the base of each collection, therefore, we find the “CIELO handmade in Italy” logo, which clearly and effectively summarizes a strategy imbued with the value of handicrafts in Italy. This logo is the perfect expression of a manufacturing tradition able to develop in the encounter with most innovative technologies and design. 


EXHIBITORS
& COMPANIES

CERAMICA CIELO

Cielo is based in the Civita Castellana district, an Etruscan land of age-old artistic traditions, and a major center of ceramic art until the mid-20th century. It was then, at the start of the 20th century, that a master craftsman named Antonio Coramusi was the first to start the production of ceramic sanitary fixtures. It is from this land and these noble origins that Cielo came to be a "Made-in-Italy workshop," drawing on dedicated stylistic exploration and an innovative approach to selecting materials and forms to create exclusive collections of sanitary fixtures, washbasins, shower trays, bathtubs and urinals that have dramatically shifted how ceramic bathroom furnishings are conceived. Cielo has carried forward its groundbreaking approach by bringing ceramic beyond the bounds of the known, offering the market absolutely new shapes, sizes, thicknesses, surfaces, and colors. Unique collections express the full breadth of its extraordinary skill at working the material joined with contemporary, innovative design. Its collections are the result of a tailor-made approach, closely bound with the values of craftsmanship and total product quality — always the center of its research. Going against the industrial approach of recent decades, Cielo chose to return focus to the "culture of the handmade," a concept decimated in this era's obsession with hourly costs. Its goal was to reverse the logic of modern production processes and forge a new industrial model, far from traditional systems and extreme mechanization. Cielo prefers to focus on the dignity of people, who once again are the master artisans of their work and whose meticulous professionalism lets them "tame" ceramic and create products of peerless design, beauty, and quality. Cielo, a voice for artisanal values, puts people at the center of its company plan, aspiring to create a genuine Made-in-Italy Renaissance "workshop", whose ethos is based on nature and respect for it as a source of inspiration. The foundation of each collection is a strategy based on the value of the handmade in Italy, aptly summed up in its tag line "Cielo handmade in Italy," perfectly expressing a manufacturing tradition equipped to evolve in its encounter with innovative technology and design.
LOCATION

Cielo - Via Pontaccio, 6

See location details
Brera Location
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar