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EVENT DETAILS

Endless summer: Blauer Usa presents Renée Melo

Blauer USA will be present at the Fuorisalone in Milan from 4 to 9 April 2017 with the project "Endless summer: Blauer USA presents Renée Melo"

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Opening during Fuorisalone:

Martedi 10.30 - 19.30
Mercoledi 10.30 -19.30
Giovedi 10.30 - 21.00
Venerdi 10.30- 21.00
Sabato 10.30 - 19.30
Domenica 10.30 - 19.30

Blauer USA debuts at the Fuori Salone in Milan, with a project that aims to support new talents of contemporary design.
 
The American brand will collaborate with Renée Melo, an Italian/Brazilian graphic designer and illustrator with an international career now living in London, who will exhibit in first hand inside the Blauer flagship in Piazza XXV Aprile 1 - heart of the Brera Design District – this is her first collaboration with the Brazilian brand Fouta Heritage, working with small workshops along the coasts of the Mediterranean with Arabic tradition and craftsmanship to produce foutas: a light hammam-type towel made from 100% cotton, illustrated with tropical patterns designed by Renée. A fun twist on a traditionally made product. The collection will present 5 designs ranging from the tropical beach culture of Brazil to the vintage shores of the Mediterranean. These colourful foutas are for anyone who wants to make a statement and have the summer always with them.
 
During the five days of the Fair Renée will be present within the Blauer Store to explain all visitors who pass to visit her work, but you can also admire her working during the live performance window art during which Renée will draw freehand directly onto the Blauer Store windows.
 
"It's always a pleasure to support new artistic talents. I immediately felt this project was interesting, fresh, related to the approach of the summer season and deeply tied to the theme of the sea, which I particularly love." says Enzo Fusco, president of FGF Industry


EXHIBITORS
& COMPANIES

Blauer

BLAUER, UNCOMPROMISING PERFORMANCE. Since 1936 Blauer has been America’s leading supplier of technical clothing for all police forces and some selected sections of the army, such as US Navy officers or the special agents assigned to the White House. An internationally successful brand that has succeeded in combining the brand’s strict and precise style with a product of great quality and creativity, maintaining the characteristics expressed in the historical slogan “Uncompromising Performance”. The story of the brand continues today with success in the fashion market thanks to FGF Industry and Enzo Fusco’s reinterpretation of its style. Blauer is also for women and while remaining faithful to its severity, every so often it present female sportswear and style collection, with sober cuts and great attention to fine fabrics.
LOCATION

Blauer Store - Piazza XXV Aprile, 1

See location details
ACTIVITIES
4 APRIL
10:30 > 19:30 Exhibition
14:30 > 17:30 Live Windows illustration by Renèe Melo
5 APRIL
10:30 > 19:30 Exhibition
6 APRIL
10:30 > 21:00 Exhibition
14:30 > 17:30 Live Windows illustration by Renèe Melo
17:30 > 21:30 Endless Summer Cocktail
7 APRIL
10:30 > 21:00 Exhibition
8 APRIL
10:30 > 19:30 Exhibition
9 APRIL
10:30 > 19:30 Exhibition
Brera Location
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar