At MDW 2017 Moleskine provides backpack of the classic collection at the New York street-artist Bradley Theodore, that becomes a canvas on which the artist's irreverent genius expresses his creativity.
The nomad design is not satisfied by a single space, Moving Ideas Moleskine is a widespread event, full of events which also involves the Moleskine Store. Live painting, happenings and conversations with the artist and the backpack’s designer.
The M-BOX Installation at BASE tells the unique design of the classic collection and reveals the creative process of the street-artist.
The Moleskine Café host part of the customized collection of backpack reinterpreted by Bradley Theodore and some of his exclusively works.
In the Moleskine Store Gae Aulenti, Dante and Buenos Aires, the exposition of backpack customized collection continues, and with My Virtual BackPack the public becomes artist and virtually customize the backpack from the Classic Collection, using the Moleskine Smart Writing Set.
BASE, Via Bergognone 34
Monday, April 3, 3-5pm – M-Box Press Preview with Giulio Iacchetti and Bradley Theodore.
Tuesday, April 4, 12am – M-Box Street Talks. Let’s talk about street-art. Conversation with Bradley Theodore. Limited seats - you can register for the event here
Wednesday, April 5, 5pm – From Notebook to backpack. Conversation with Giulio Iacchetti, designer of the Moleskine Classic Bag Collection. Limited seats - you can register for the event here
Moleskine Café, Corso Garibaldi 65
Monday, April 3, starting from 7pm (invitation only) – Moving Ideas Party. Live painting performance with Bradley Theodore. DJ set: RollOver. Press Preview at 6pm
Thursday, April 6 h 18 – Street Talks. Let’s talk about street-art. Conversation with Bradley Theodore. Limited seats - you can register for the event here