Studio Pepe: what does Brera represent to you?
For us, Brera is an iconic place that has also inspired lots of childhood memories. I used to go there on Saturdays with my father and I was always mesmerized by the window display at Fornasetti, surreal and mysterious. I also adored the clothes at Naj Oleari… even back then it was a neighbourhood full of delights!
For us, Brera has always been the quintessential bohemian part of Milan, where there’s an artsy atmosphere, thanks to the Brera Accademia and the art and photo studios. Today, Brera is increasingly interlinked with design and we think that this latest development has occurred while respecting the neighbourhood’s unique creative soul, actually, it’s brought in a new burst of vitality. We pass through Brera often, for meetings, or to visit showrooms or clients. We only wish we had more time to go there to enjoy the neighbourhood as anonymous tourists!
What are your favourite places that you suggest visiting in Brera?
The Observatory and the Botanic Garden, as well as the Brera Accademia itself. It’s worth going back to rediscover it too, even to visit just one room without the pressure of having to see everything. Then go enjoy a nice cup of tea in the “secret” bar inside the Accademia. Or a pizza at La Libera that exudes the atmosphere of historic Milan and has managed to stay authentic.
What are the “must sees” of the Fuorisalone, what do you recommend?
Pelota Space is guaranteed to have a lot super interesting events all under one roof, just like the Chiostri di San Barnaba. Via Palermo is also transformed into an unbeatable experience: every single shop, laboratory, even the inner courtyards are a continuous discovery. The Fuorisalone is special and highly enjoyable, both for insiders who work in the design world and also for people who do not. Especially on a sunny day, it’s like being in a huge, open-air living room.