The Milan Shop, in Brera.
The commitment of the Sozzi family (owners of Promemoria) to the future
of Bottega Ghianda
In November 2016 Bottega Ghianda celebrated a very important milestone in its history.
The opening of a shop in Milan, where people can admire and buy the precious pieces produced by Bottega Ghianda, represents the fulfilment of a dream.
The Shop — in via Formentini n. 9, amidst the historic buildings and alleyways of the Brera area
— will offer all of Bottega Ghianda’s productions: the pieces designed by Pierluigi Ghianda and its longstanding designers like Carl and Emanuela Magnusson, Gae Aulenti, Mario Bellini, Cini Boeri, Pino Tovaglia, Livio Castiglioni, Gianfranco Frattini; but it will also host the future creations of new designers selected by the artistic director, architect Michele De Lucchi, who enthusiastically accepted his invitation to contribute to a tradition that is admired throughout the world. It will also stock the iconic Casette produced by Bottega Ghianda in a new interpretation of De Lucchi’s original idea: passionate celebrations of wood and essential architectural forms that are also an ideal link between Bottega Ghianda’s past and future.
A unique collection of objects of a more utilitarian or artistic nature, all of which share that suggestive embodiment of an intense love for wood: “It is the most beautiful material in the world,” states Michele De Lucchi, “and Bottega Ghianda’s craftsmen know how to work it like nobody else: this knowledge was born and developed over years of dedication, experimentation, errors and successes”.
The unveiling of the Shop — a memorable step in Bottega Ghianda’s history — is a legitimate source of pride for the Sozzi family, which, as owner, has invested resources but above all the necessary vision for creating this location dedicated to the cult of wood and craftsmanship.
After taking over Bottega Ghianda, Romeo Sozzi, the founder of the Promemoria brand, declared “I am faced with the great challenge of building a future for this prestigious Italian institution”; with this important first step he has laid the strongest possible foundations for success and is already closer to reaching the business objectives that will make this venture sustainable. Paolo
Sozzi, Sozzi Arredamenti’s sales director, summarises these objectives as follows: “Expand the range of products and the geographical markets we serve, while continuing to represent the creativity and high quality of Italian manufacturing in the luxury segment”.