Valorizzazioni Culturali | Art-Events and AtemporaryStudio present, in coincidence with the Milan Design Week 2017, the exhibition IRONICALLY ICONIC which will take place from 4 to 9 April at Brera Site, in the heart of Milan.
An exhibition in which the most sophisticated production and creative techniques wear original forms, sometimes weird and funny, that ironically represent modern customs and traditions.
Formal icons and everyday objects, apparently conventional, reveal themselves in the wonder and surprise of the unexpected.
Unexpected design for expected uses, the slogan of the exhibition, anticipates the outcomes that the reversal of roles between irony and icon can generates. At times grotesque, tragic and even disorienting, it is on the impact of wonder, curiosity and play that the products showcased insist.
Not a mere formal game but rather the result of a reflection on the unconventional use of objects, materials, decoration that offers the opportunity to gain an insight and unprecedented cross-over design. Beyond any temporal and geographic boundaries.
Valorizzazioni Culturali | Art-Events andAtemporaryStudio selected and invited designers, brands and companies of different field, which made of irony their style, to submit one or more works to small compositional projects.Aylin Bilgiç / Anna Butticci / Hagit Pincovici for Colé / Doris Darling / ENDE ceramics / Giraldi Calenda Design / Gufram presents Drocco/Mello, Emanuele Magini, Studio 65 / Hatara Project - Marine Dominiczak, Elin Flognman, Yasuyo Hida, Anke Huyben, Christine Jalio, Helmi Lindblom, Melina Lindroos, Annea Lounatvuori, Sara Malm, Wiebke Pandikow, Jelizaveta Suska, Susanna Yläranta, Ginta Zabarovska / Jouw... presents Gabi Veit, Maki Okamoto, Nils Hint, Stuart Cairns / Paul Ketz / Lebole Gioielli / Miniforms presents Paolo Cappello / Moow / Naanstudio / NINE / PIKKA / Elinor Portnoy / André Fu for Tai Ping / Evelyn Tannus / Vitra
Brera Site
Via delle Erbe 2A
Milano
PRESS PREVIEW
April 3rd, 2017
h. 3pm - 8pm
OPENING COCKTAIL
April 4th, 2017
h. 7pm
Da un’idea di / Conceived by
Ilaria Ruggiero / Samantha Punis
Direzione organizzativa e creativa / Creative and Organizational Direction
Valorizzazioni Culturali | Art-Events / AtemporaryStudio
Selezione gioiello a cura di / Jewelry Selection by
A/dornment - Curating Contemporary Art Jewelry
Progetto grafico / Graphic Design
Daniela Giraldi Studio
Fotografo ufficiale evento / Official Event Photographer
Cristina Galliena Bohman
Styling
Naanstudio / Sabina Bonfanti
Ufficio stampa / Press Office
AtemporaryStudio
PR di Giovanna Felluga e Samantha Punis
Relazioni esterne e fundraising / External relation and fundraising
Caterina Fabbro
Area lounge
featuring Bardi’s Bowl Chair by Arper
Opening cocktail featuring
BAV Birrificio Artigianale Veneziano Corte Capitelli
Italesse
Lauretana
Livio Felluga
Partner tecnici / Technical Partner
Moow
WAW - Warm and Wood Sinegraf
Apparati effimeri
Supporter
Lauretana
Special thanks
Lisa Corva
Reanne Leuning - Director Creative Industries Advantage Austria Silvana Steidler
Vintage Boogaloo
