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EVENT DETAILS

BEST PACKAGING 2017: SCIENZA + DESIGN

Packaging Oscar 2017

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Opening during Fuorisalone:

Dal 4 al 8/ 04 ore 12.00 - 21.00
il 9/04 12.00 - 18.00

Barbara Frigerio contemporary art will host the exhibition Best packaging 2017, that shows the 19 packaging selected for the packaging award Packaging oscar 2017. The pack will be judged for materials innovation, for design, sustainibility and for the benefits for the consumer. Is in contrast to real packaging we use every day, the reinterpretation of historical logos of Italian products, seen at the supermarket, bypop artist Roxy in the Box. Packaging represents a symbol of pop culture since Andy Warhol. Roxy will perform 3 original works at Gallery on April 4th, at 4.30 pm on the occasion of the vernissage of the exhibition.
Streetfood&drinks at 6 pm

EXHIBITORS
& COMPANIES

WeArePackagingFans - Istituto Italiano Imballaggio

The Italian Institute of Packaging plays the role of packaging innovation promoter, tenchnical consultant for member companies, but also is the voice of packaging culture for consumer target.
LOCATION

Barbara Frigerio Contemporary Art - Via Ciovasso, 3

ACTIVITIES
4 APRIL
16:30 > 21:00 BEST PACKAGING 2017 VERNISSAGE
Brera Location
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar