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EVENT DETAILS

ALCHEMYX by FENIX NTM®

With the Pinacoteca di Brera as a setting, FENIX NTM, Nano Tech Matt material for interiors, reinterprets the allegorical figure of the “joker” with creativity of Van Orton Design

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Opening during Fuorisalone:

Mar 4 aprile 10.30 - 20.30

Mer 5 aprile 10.30 - 20.30

Gio 6 aprile 10.30 - 20.30

Ven 7 aprile 10.30 - 21.30 (Cocktail su invito 18.30 - 21.30)

Sab 8 aprile 10.30 - 20.30

Dom 9 aprile 10.30 -20.30

The essence of FENIX NTM®, an innovative material for interior design, is expressed through the concept of alchemy. Alchemy interpreted as “research, experimentation, transformation,” in a set-up marked by the allegorical presence of the “joker,” a symbol of creativity and lateral thinking.

In the upper loggia of the Pinacoteca di Brera, in Milan, the textural and chromatic alchemy of Arpa Industriale’s nanotech material will come to life through a powerful and visual installation by Van Orton Design. With a Pop art twist and in an extra-large scale, the two Turin-based artists will reinterpret  a selection of iconic images of the Joker card – starting from the representations kept at the Pinacoteca di Brera. An emotional installation in which FENIX NTM becomes the allegory of “an ingredient that adds value” to a series of timeless design projects.

 


EXHIBITORS
& COMPANIES

FENIX NTM® by Arpa Industriale

FENIX NTM® FENIX NTM is an innovative material created for interior design by Arpa Industriale. Launched in 2013, it is suitable for both vertical and horizontal applications (kitchens, bathrooms, design furniture, retail, offices, and contract). Applying proprietary technologies, this material was developed by an international multidisciplinary team of 15 researchers. The external surface of FENIX NTM involves the use of nanotechnology and it is characterised by the use of next generation, hardened and fixed through an Electronic Beam Curing process. With low light reflectivity, its surface is extremely opaque, anti-fingerprint and features a very pleasant soft touch with antibacterial properties. The use of nanotechnology allows for FENIX NTM’s thermal healing of micro-scratches. FENIX NTM is distributed in over 51 countries and has obtained numerous awards and recognitions, including: MaterialPREIS 2014, “Best Design Material” Dwell On Design 2014, ADI Design Index 2014, “Best of the Best” Interzum Award 2015, “New Product Award” Archidex 2015 and 2016 ADI Compasso d'Oro Award Honourable Mention, “Best of Best Product” Iconic Awards 2016. For further information, please visit www.fenixntm.com Follow us on Facebook: @fenixntm / Instagram; @fenixntm
LOCATION

Pinacoteca di Brera (loggiato piano superiore) - Via Brera, 28

ACTIVITIES
7 APRIL
18:30 > 21:30 ALCHEMYX Cocktail
Brera Location
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar