Moleskine Store – Gae Aulenti

The stores are designed in such a way as to mirror the elegance and simplicity of the Moleskine notebook, matching the classic black rectangle with splashes of bright color. An open platform for creativity in a physical space, the stores contain objects from all the Moleskine collections: notebooks, bags, cases, pens, limited editions and the innovative M+ offer including the Smart Writing Set. The floor is covered in a map which symbolizes the contemporary nomad’s mobile identity: always on the move, discovering new places and living in transit. An experience table is situated in the middle of the store, where visitors can interact with different tools to find the one which suits them best. A wall of notebooks lines one side, filled with blank pages for every kind of creative project.