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EVENT DETAILS

Urban House

Between vision and reality

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Opening during Fuorisalone:

opening hours 10am - 9pm

A portal to another dimension, a crack through which to explore space, and dive into the urban living environment.

At the 2017 Fuorisalone in Milan, Porcelaingres débuts and opens the doors to URBAN HOUSE and presents its leading collections: Urban and Urban Great, come to life within modern residential architecture where materials distinguish and enhance interior and exterior living spaces.

The Urban collection and its extension into large format come together in a virtual project that showcases the outstanding versatility of the material and the variety of its applications through an immersive 360° view.

The three thicknesses available (6 mm, 8 mm, 20 mm) along with the large formats, allow the Urban flooring and cladding, indoor and outdoor collections, to be used in furnishing and bathroom elements.

Urban House is essentially the first virtual rendering of a complex, complete and concrete ceramic project, where design and technology come together to explore new possible developments in porcelain stoneware and overcome the limitations that reality often puts in the way.


EXHIBITORS
& COMPANIES

Astrolighting

Founders John Fearon and James Bassant came together in 1997 to create Astro with a shared commitment to British lighting design and a passion for quality and precision. Now celebrating their 20th anniversary and with a portfolio of over 1000 products, Astro’s extensive lighting collection offers contemporary, timeless luminaires for bathroom, interior and exterior spaces. Astro’s creative ethos has remained consistent throughout – that good design demands simplicity. Its business ethos is similarly straightforward, being based on a passion for quality which goes far beyond technical excellence and demands the highest possible standards of customer service. Find Astro at Euroluce in hall 13, stand H24.

Porcelaingres

Porcelaingres is a young company that since 2003 has produced the finest quality porcelain slabs in one of Europe’s most cutting-edge production facilities, having chosen to established its head office in Vetschau, close to Berlin, where it has built a state-of-the-art production plant driven by principles of sustainability. As affiliates of Graniti Fiandre SpA, we are able to rely on the technical knowledge of the Italian group which is the global leader in the sector. Since its inception, the company has focused on the careful selection of raw materials, efficient production and excellent relationships with customers, collaborators and suppliers. We are able to offer materials that are perfectly suited both to architecture and to internal design and are immune to the influence of passing or regional trends. Corporate commitment to a sustainable economy are the cornerstones of our philosophy. Porcelaingres has a showroom in the Sarottihofe complex in Berlin, in the heart of Kreuzberg, providing a creative and vibrant mix of workshops and offices where our various partners in architecture, commerce and art bring to life an ever-modernising and creative process. In June, the Berlin showroom was entirely renovated and a new showroom was opened in the Vetschau office building, underlining the company’s efforts to continuously improve in terms of both production and communication. And nestled among the green hills just a few kilometres away from the major ceramic district of Sassuolo is the Castellarano showroom, which has been a point of reference for Porcelaingres customers for years. Each year, the showroom is meticulously updated with products from new collections.
LOCATION

San Marco 12 - via San Marco, 12

ACTIVITIES
4 APRIL
10:00 > 21:00 Urban Storytelling
Brera Location
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar