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Designing is a game, playing is a project

The theme of Brera Design District 2017 is quoted from Bruno Munary: This years we refletc on the importance that gamification may acquire in service design and in the interaction and communication between brand and customer.

 

The engagement's cards deck

Brera Design District with Fabio Viola presents a simple, fun and operative tool to be introduced in the brainstorming and design phases of each project by applying the new method of '"Engagement Centered Design".

 

Tissot - It’s time for innovation

Tissot talks about time of innovation through the words and the experience of the designer Giulio Iacchetti, in the relationship between artistry and design whose principles reflect perfectly the Brand's values.

HomeAway is Official Accomodation Partner

Innovation, design, international spirit: in recent years HomeAway continues to change the world of hospitality. Because any time spent in a holiday offers the feeling of being at home.

Jaguar F-PACE Official Courtesy Car

Design, elegance, performance. The experience always leaves a mark. Jaguar F-PACE is the Official Courtesy Car for Brera Design District.

The Flexible Living

The Flexible Living, a new project born from the collaboration between Matteo Cibic and Timberland. From April 5th to 9tn, Piazza XXV Aprile.

Brera Ambassador - Michele De Lucchi

Brera has the charm of the artistic district of Milan and has a personality a bit 'Parisian bohemians. When you walk through its streets, especially in April during Fuorisalone, you can breathe quirky, young and international atmosphere.

 

Brera Ambassador: Tony Chambers

The Fashion Weeks are so exciting, they are very glamorous, but the Milan Design Week has an edge, because it combines all forms of creativity

 

Brera Ambassador - Studiopepe

"For us, Brera is an iconic place that has also inspired lots of childhood memories. Today, Brera is increasingly interlinked with design and we think that this latest development has occurred while respecting the neighbourhood’s unique creative soul, actually, it’s brought in a new burst of vitality."

 

Artwalks

Brera Design District becomes a postcard, with to a new free app you can use to explore the cultural and tourist routes in a playful and interactive way.
 

 

TEMA 2017

PROGETTARE È UN GIOCO,
GIOCARE UN PROGETTO

2017 - Celebrating 60 years of Mole Armchair

2017 - Celebrating 60 years of Mole Armchair

ALCHEMYX by FENIX NTM®

With the Pinacoteca di Brera as a setting, FENIX NTM, Nano Tech Matt material for interiors, reinterprets the allegorical figure of the “joker” with creativity of Van Orton Design

A New way to Live with Sound

A SURPRISING FUSION OF SOUND AND INTERIOR DESIGN.

ANIMAL FARM

ANIMAL FARM

Animated Color – Brera District Concept exhibit design

Animated Color – Brera District

Appartamento Eley Kishimoto for Kirkby Design

Appartamento Eley Kishimoto for Kirkby Design

Aqua Spirit

Perfume meets Design: Misoka @Campomarzio70

ARMADI OLIVIERI VERY WOOD

ARMADI OLIVIERI VERY WOOD

BVBA

Bellini is in the air

The captivating Florentine design of Dr. Vranjes perfumes the heart of Brera

BEST PACKAGING 2017: SCIENZA + DESIGN

Packaging Oscar 2017

Beyond the weave

Mariantonia Urru

Black Tie, home decor

Not only Sofa

Bright & Dark

Cappellini - Presentazione nuova collezione 2017

Cappellini 2017 Collection

CASA GIFU II

The art of Seki

Corso Garibaldi 12

Mario Luca Giusti's kaleidoscopic world

Counterbalance: the design Poetry of Angelo Mangiarotti

Cristina rubinetterie showroom opening

Cristina rubinetterie opens in Milan in via Pontaccio 8

Delta Light x Milano

Delta Light x Milano

Devon&Devon Wallpaper Collection

Created in Florence. Inspired by the world

Dieffebi Office Wellness

Office Wellness

Dome Milano Interior

Your place for taylor made design. Unique research, unique project.

EDIZIONI DESIGN - QUATTRO

Endless summer: Blauer Usa presents Renée Melo

Blauer USA will be present at the Fuorisalone in Milan from 4 to 9 April 2017 with the project "Endless summer: Blauer USA presents Renée Melo"

Exhibition of historic products of Bottega Ghianda

Exhibition of historic products of Bottega Ghianda

Express Urbanlife

Express URBANLIFE and Accedemia di Belle Arti, why food meets art?

Fare Luce

Fare Luce

Flaminia, the contemporary collection

Flaminia, the contemporary collection

FRATELLI REIFER CUSTOM + zerododici

FRATELLI REIFER CUSTOM + zerododici bring their work to Milan

CEDIT Fuorisalone: Art and Design

CEDIT supports designers’ creativity

Florim Fuorisalone: Art and Design

Art, design and Italianness: the Florim Design Week

Gea. Agriculture is balance amongst environment, landscape and people,

Alce Nero presents GEA at the Fuorisalone 2017

HENRYTIMI the infinite

THE INFINITE

IN FACTORY

Material Landscape

IN FACTORY. Material Landscape

Insula delle Rose - Project Store

Project-store in Brera

INTERNI MATERIAL IMMATERIAL

At the Orto Botanico in Brera, the magazine Interni presents a series of installations, between socializing, art and wellness.

JANUS et Cie Debuts in Milan Design Week 2017

American furniture brand JANUS et Cie is at Milan Design Week for the first time

Japanese Modern Vintage

“Japanese Modern Vintage” at MILAN DESIGN WEEK 2017

KARTELL BY LAUFEN

KRIPTONITE + BASICO

Kriptonite hosts Basico, a young team of designers

Lanieri - Virtual Sartorial Experience

Made to Measure 100% Made in Italy

Lars Müller Publishers Nomadic Bookstore

Pop-up Bookstore in collaboration with AA Architectural Association School of Architecture, London

LAS among flowers

Le camerette Casetta e Bosco di leBebé

Les Couleurs Le Corbusier

Les Couleurs Le Corbusier

Mandarina Duck celebrates a myth

Tank, an icon history

Mare Modular – a sensitive to light installation by Modular Lighting Instruments

One of the highlights to discover at Brera.

Microsoft House

MILESTONES. CURATED ART SHOW. WHAT?

MIRAGE POPJOB by STUDIO JOB

NARTIST

A new idea of living art is born

NEVER STOP LIVING KINDNESS

NEVER STOP LIVING KINDNESS by PoliMi @Appartamento LAGO

NEVER STOP LIVING KINDNESS

NEVER STOP LIVING KINDNESS @CASA LAGO

ONEWORKS Open Studio

Crowded Spaces and Busy Places

Panasonic

Electronics Meets Craft

Pirelli Miles&Meals cooking show with Dada

Pirelli Miles&Meals cooking show with Dada

PolarislifeOne

Define your own space with ONE, the cutting edge kitchen system

Rainforest by Slow Wood

Winning project of the international interior design contest 35w2

LIGHT'S DEW

SALONE LUDICO

Twelve ludic antidotes to a world filled with screens

San Marco Project: DOT & ABLE TO

design, craft & garden

Sollos. Good news from Brazil

space&interiors

Details for architecture

SPAZIO CIELO

The first “Ceramic Laboratory” in the heart of Brera

Tecno. La fabbrica del progetto

The Future of Making Things

The Future of Making Things

The Orange line

The Visit

by appointment only

Timeline

toolbox EXHIBITION_THE STORE

toolbox presentation of latest works

Urban House

Between vision and reality

User Emotion

Everyday Objects, with superpowers

Vetrospettiva

1987-2017 Glass in the Kitchen. The creative gesture of Valcucine

Vitrum Showroom

Vitrum Home Design Showroom – Home Automation

Wall&decò Showroom

A SHOWCASE FOR WALL&DECO’ COMPLETE RANGE

Zimmer+Rohde Fuorisalone 2017

Our passion for textile design at the service of the sophisticated world of interior design

@10yfeatclaessonkoivistorune

Dome Milano Interior
Via San Marco, 1

“2017 – i 60 anni della Poltrona Mole”

Dreamfactory Laboratory
C.so G. Garibaldi, 117

A colourful story

Novamobili Flagship Store Gioia 8
Via Melchiorre Gioia 6/8

Aesop Brera e Henry Wilson

Aesop Brera
Piazza del Carmine, 1

Affinità Elettive

Misani
Via Ponte Vetero, 22

ALCHEMYX by FENIX NTM®

Pinacoteca di Brera (loggiato piano superiore)
Via Brera, 28

"All'Origine" di ALTIEBASSI

Altiebassi
Via Mercato, 16

aLUZejos

Cavalli e Nastri
Via Brera, 2

AMA Colombo Design

Andrea Maffei Architects
Via Brera, 9

Amleto Missaglia “Home Contemporary Playful Design Gallery”

Amleto Missaglia
Via Verdi, 6

A New way to Live with Sound

Spazio Radetzky
Via Cusani, 5

ANIMAL FARM

Magis
corso Giuseppe Garibaldi, 77

Animated Color – Brera District Concept exhibit design

Evergreen
Via Palermo 1

Appartamento Eley Kishimoto per Kirkby Design

Appartamento da Sophie
Via Palermo, 1

Aqua Spirit

Campomarzio70
Via Brera, 2/a

ARMADI OLIVIERI VERY WOOD

Olivieri
Largo Treves, 2

ATELIER

Spazio Edit
Via Maroncelli, 14

a VR Hope - a Very Real Hope

sede nazionale WWF Italia Onlus
Via Tommaso da Cazzaniga

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Brera Real Estate
MAIN CONTENT Timberland
OFFICIAL TIMEKEEPER Tissot
OFFICIAL ACCOMMODATION PARTNER HomeAway
OFFICIAL COURTESY CAR Jaguar